The act of claiming a movie as a “guilty pleasure” is a pre-emptory apology. You’re saying, “I love this movie, but before you pause to temper the abusive response flitting through your head or question my sanity, I also have to tell you that I know it’s really bad.” On one hand it’s noble to confess liking a movie that we, as a society, have deemed terrible. We each have individual opinions. We should confess and stand by them with conviction. On the other hand, no matter how you sugarcoat it, you’re still calling the movie you claim to love “a shitburger.”