This way to Auric Stud. Inspired by the sign on Goldfinger’s stud farm in Goldfinger, this Auric Stud tee makes you the STUD on Auric Goldfinger’s Kentucky stud farm.
I’ve tried to remain as true to the sign on Goldfinger’s farm as possible. And you might be saying, “Sure, whatever — that’s just finding the right font.” But let me tell you something. Finding that font wasn’t easy and I did manipulate the sign design because the original wasn’t particularly interesting either. And yet I persisted.
Pay close attention and you’ll noticed the arrow reveals a choice phrase surely spoken by the big man himself. “No, Mr. Bond, I expect you to ride.” You must have misheard him when you thought he said, “No, Mr. Bond, I expect you to die.” He was, after all, just a horse breeder.
This is the third in a series of 25 designs inspired by the Bond movies. I’ll go in order from Dr. No through (if it ever comes out) #Bond25. (I’m skeptical.) I’ll put all of the designs up in the #Bond_age_ Threadless and Redbubble pages for you to purchase on your favorite clothing and paraphernalia. Mouse pads, backpacks, bedding, phone cases. So much stuff you don’t need! T-shirts, however… t-shirts are essential to being. They’re essential to representing the inner, eccentric YOU.
Order AURIC STUD at Threadless in your favorite studly colors of the rainbow. Note: I can no long sell shirts at Redbubble because their sensitive dispositions object to the name JAMES BOND in my website URL. Seriously.
Krissy (@krissy_myers) and James (@007hertzrumble) crack open the No Time To Die trailer and see what shakes out. We find an “OK Boomer” moment, see some Kylo Ren and Phantom of the Opera in Rami Malek’s Safin, and definitely don’t tell you all the Mission: Impossible – Fallout beats we noticed.
With the release of the first No Time to Die trailer, we finally have something to talk beyond the usual uninformed conjecture. Naturally, I had some thoughts. So let’s chat Bond, James Bond again, shall we?
This is the first moment I’ve been on the plus side of expectations for Bond 25. The No Time to Die trailer has a real momentum and focuses on gonzo stunts. The great use of music helps — as it does in any trailer, obviously, but Bond relies so heavily on sonic familiarity. The Bond score tickles innards we forget existed.
It seems we’re again dwelling on 007 nostalgia, and that’s okay as long as it also doesn’t become creative shorthand. The trailer seems to suggest that Malek’s villain has ties to Blofeld (ugh), but also shows Blofeld acting as some kind of Hannibal Lecter. Familiarity is different that “everything is connected.” Everything is connected is contrivance. Using Blofeld as a consultant merely feels lazy. Bond did this in Skyfall with Silva. Based on the trailer, this feels like a shortcut for giving Blofeld continued relevance even as he’s (hopefully) forced to the background. I’d rather have this than all the other options, honestly.
All of these familiar elements, the elements that have been passed on from the regrettable SPECTRE, can be used to support Craig’s final, standalone adventure. Dispense with the connectivity and try less hard to give James Bond greater meaning. Just entertain me and dispense with the rest.
Rami Malek’s masked villain in No Time To Die (2020).
Deeper Thoughts After Multiple, Obsessive Viewings of the No Time to Die Trailer
Car chase. Car chase. Motorcycle chase. Helicopters. “Bungee” jumps. Car chase, There’s a concerted effort to foreground the film’s action elements. I’d expect nothing less, but this trailer went out of its way to emphasize that the old man can still do the job. And Craig looks far more youthful here than he did in Spectre.
A sprightly Daniel Craig as James Bond in No Time to Die (2020).
Speaking of old man. We’d already prematurely labeled Craig’s Bond an old man in Skyfall. This time, we’re also falling back on some old Brosnan tricks by forcing the pseudo-retired agent back into action alongside a young 00 played by Lashana Lynch. Instead of Judi Dench’s quip about misogynist dinosaurs, Lynch tosses out some serious “OK, Boomer” vibes when she says, “The world’s moved on, Commander Bond. If you get in my way, I will put a bullet in your knee.” Let us hope that we’re not forced to deal with any more instances of internal double-crossing.
Lashana Lynch as 00-agent Romi “OK, boomered” James Bond in No Time to Die (2020).
The line that most reflects how I feel about the No Time to Die trailer comes from Lea Seydoux’s Madeline Swann. “You don’t know what this is,” she says. No. We really don’t. Unlike the Spectre trailer which gave away almost the entire film, we’re kept wonderfully off-balance. Glimpses of stunts, flourishes of the Bond theme and flickers of old frosty relationships (“So you’re not dead.” “Hello, Q. I missed you.”) give us the backbone of necessary familiarity. The rest of the trailer treats us to interesting imagery like the mask worn by Rami Malek’s villain, glimpses of Jamaican beaches, sun-drenched mediterranean locales, and more snow (!) and ice (!!).
Bond, semi-retired, at his home in Jamaica.
It’s a perfect tease. I can’t wait to see more.
No Time to Die Trailer Quick Hits
Wright-Leiter returns in No Time To Die. Huzzah!
Positives: More 00 agents (a badass black woman!). Wright-Leiter returns for “a favor, brother.” Did I mention the snow? Malek’s villain does not appear to be Dr. No unless they’ve gone totally off the reservation. Ana de Armas fully armed.
Meh: Blofeld as Hannibal Lecter.
Negatives: The nagging suspicion that somebody is still going to double-cross Bond from within his circle (Madeline? Lashana’s Nomi?). Just let the man worry about the real, proper villains and henchmen and henchwomen, please? That used to be enough.
The James Bond Twitter account officially (and finally) threw us a bone(r). The title for the next James Bond movie will be…. [drum roll] …NO TIME TO DIE.
Oh, I’m sorry. I noticed you nodded off during my title recitation. I’ll try that one more time.
You did it again. You fell asleep. One more time. Real quick.
Indeed. The Bond producers summoned the powers of the Bond name generator and came up with a title so prosaic that nobody could possibly argue. I’ve come to the conclusion that the #Bond25 codename “Shatterhand” announcement was just an informal crowdsourcing. Based on the Internet’s violent reaction, they popped their heads back in their hole like Punxsutawny Phil and regrouped until the end of Winter. I’ll say it again — “Shatterhand” is no more bizarre than Goldfinger — but because the hive mind doesn’t recognize it as something with origins in an actual Fleming text they went to grab their pitchforks at first sight.
My first reaction to NO TIME TO DIE was complacency. There’s no real room to argue because it’s just not worth the effort. It’s a name designed to sound exactly like six other James Bond movies and instill confidence through familiarity. So familiar in fact that I felt I’d been there before. It wasn’t until author Mark O’Connell Tweeted this nugget that I understood why.
With a film produced by Albert R. Broccoli, written by Bond scribe Richard Maibaum & directed by the first 007 director Terence Young firmly in mind, the 25th bullet from EON Productions knows EXACTLY its heritage & historical resonance for our man James…#NoTimeToDie#Bond25pic.twitter.com/TR6R7uYKfj
— MARK O’CONNELL – Writer, Author, Bond fan. (@Mark0Connell) August 20, 2019
While Mark lauds the Bond-extended source of the title, I’m not convinced that it makes it sound any more compelling. NO TIME TO DIE hangs there limply, referential or not.
I’ve already read a dozen thinkpieces about what the title might mean. All I can say about that is stop. There’s nothing here to analyze. There’s no overt connections to Spectre. Take a breath and count to ten. Shatterhand had all the connotations. If you want to analyze something start there. Unless you’re feeling like the “NO” in NO TIME TO DIE has to do with a certain Dr. and then I’d say you might probably be on to something… it is set in Jamaica after all. That places us in the realm of titles featuring puns and, well… I don’t feel like commenting on that potentiality.
I’m not passing judgment on the film based on a title. I’m not delusional. As we dissect the trickle of information coming out of the EON camp as we await the 2020 release of the 25th Bond film, however, every small piece of news contributes to a bigger picture. It’s still hazy, but I’m not overly optimistic that EON has committed to creating rather merely responding to what they think the broadest marketplace wants. That doesn’t guarantee box office dollars. It almost certainly guarantees a lack of creativity.
Every long-tenured Bond (Dalton and Lazenby excluded) has started by daring to reinvigorate the formula before devolving into paint-by-numbers and/or self-parody. Looking at the Craig era from the inside out, I’m getting the sense that we’re re-living the end of the Brosnan years in all the worst ways. After a strong sequence of films, each faced a final film to define the generation.
Consider how differently we’d feel about Brosnan’s Bond if Die Another Day had been a successful film. After we learned about the creative upheavals and cavalcade of writers on Bond 25, how confident were you? Now that we’ve got the title — NO TIME TO DIE — a phlegmatic title that emanates with the banal stink of Die Another Day, how are you feeling?
Daniel Craig and Cary Fukunaga on the set of NO TIME TO DIE.
It all depends on how much faith you put in Cary Fukunaga. That’s the one concrete plus. But then again — Lee Tamahori once carried that same type of outsider cache. No one could have anticipated that the filmmaker responsible for Once Were Warriors (1994) would produce the fever dream that is Die Another Day.
Krissy (@krissy_myers) and James (@007hertzrumble) come to you live from an iconic James Bond location to discuss the folly that was the Bond 25 presser, being ‘meh’ about Bond in 2019, and how we’d make “Jim Bob” fresh again.