We are Bond fans. Bond fans watch James Bond. Good Bond. Bad Bond. The rule says we will watch it. The movie that’s always put that rule to the test was 2002 special effects and CGI extravaganza, Die Another Day, aka Bond xXx, aka Jesus Bond Rises Again. But the #Bond_age_ treatment presents the loophole most Bond fans need to get over their Die Another Day hesitancy — good goddamn Twatter and the company of cynical friends.

Die Another Day was the first Bond film I saw in the theater with my wife (then girlfriend). I remember being largely speechless upon exiting the theater. Searching for some explanation for what we’d just seen. She wasn’t a Bond fan, and I’d pinned a lot of hopes on this film to help her see the light. Suffice to say, I’d have to wait until Casino Royale in 2006 to make that final conversion.

Join #Bond_age_ for the “celebration” of 15 years of disillusionment, I mean Die Another Day, on Wednesday, November 15th @ 9pm ET. Follow #Bond_age_ hashtag and sprinkle in #DAD15 to confuse the interwebs.